How to Build a Personal Brand Through social media?
How to Build a Personal Brand Through social media?
Sharing on your social media allows you to craft an online persona that reflects your value and professional skills. Even if you are not active on social media, the content you create can be published on this public platform or reply to a new channel. Your actions on social media are as important as your public actions.
Building your brand on social media takes some time, research, and effort. It can land you to your next job opportunity or help you get valuable connections. Follow the ten steps below to ensure that your online brand serves you.
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- Update your social media accounts
Decide which social media platform to start your business on, you can focus on a specific platform and delete other accounts that you no longer use. To get the correct answer, please make sure to fill in all the information completely and correctly. This will help you attract the attention of viewers who want to show your work. You can also delete potentially suspicious content that has not positively affected your professional brand for many years.
- Identify your area of Expertise
Everyone is an expert in some of the other areas- it can be in content creating or handmade crafts or sharing knowledge of your favorite TV show. Identify the type of content that gets the most feedback from your followers. Think about how long you can play with other similar content. The more unique and engaging content you create on your topic, the more your followers will start you as a leader in your field.
- Make your postings using Apps
Maintaining an online presence can be difficult all the time. There are multiple social media platforms like Buffer, Hootsuit that connect all your social media platforms and allows you to check posts across different social media platforms by removing the need to login to multiple social media websites. Major social media networks including Facebook, Twitter, LinkedIn are compatible with the apps.
- Share content regularly
Earlier in social media, the more you posted the more engagements you could get. Too many posts today will cause discomfort and fatigue. If you want to keep your lines of communication open with your audience but don’t want to overshare. The best thing is to post three to four times a week.
You don’t have to post every day and that’s perfectly fine. Analyze your contribution data and determine the template that suits you. If you find difficulty in finding content to share and want more ideas into what’s trending, you can try searching the hashtag on all the social media platforms.
- Create engaging content
Creating engaging and good content means taking a fresh approach to the types of updates you share with your network. Occasionally talk about your achievements and who you are. Sharing some of this information provides your patrons a glimpse of who you are- make sure you don’t overshare.
- Find the right group
Social media platforms like Facebook and LinkedIn provide various groups that are focused on a particular topic or group. If you find groups that are related to your area of expertise then you can share that experience and build content around your brand. Industry groups are a great source of getting more customers but they are already overcrowded with your competitors. Instead, find groups where you can find your target audience.
- Keep the image consistent
In all your social media accounts you need to maintain consistency with your brand. When people would like to know more about you, they might search for your other social media accounts. Perpetually presenting yourself helps you control their perception of your brand. The images or content showing up on your profile can damage the reputation of your brand if they don’t represent you well.
- Diversify your content
Crafting a communication strategy for your brand that includes a diverse content plan so that you won’t resort to publishing the same type of article every day. Make sure you include videos, images, and questions in your content to engage your audience. It also prevents you from oversharing your content. Even if your content is good your subscribers will appreciate your source and share authoritative content from other people.
- Observe influencers
Collaborating with influencers is the best way to build your brand. Develop a good relationship with the influencer before working with them. Look for influences who match your type of business. Once you get in contact with top influencers in your interest field and analyze their network. Keep a note of what kind of content they share and how their followers respond. Try to build your followers by using the strategy for inspiration.
- Ask questions and start a conversation
Questions are a great way of engagement and visibility of your brand. Engagements can happen slowly in beginning but be persistent. Be open to all the potential opportunities, one question from a follower can lead to a burning question from another. Jump in a discussion and make yourself visible in a conversation. It works best when you have a unique insight and value to add. Showing that you are responsive and engaging, can do wonders for your brand.
Building a personal brand on social media is not easy. It requires a lot of research and thought to establish a successful personal brand. It is not only about what you look like or where you live? It is all about what is your brand and what people should expect when you post new content. Think about the long term and note what is working and what is not working for you.
Author : Anushka